We’ve seen our share of trade shows. Walking up and down the aisles, you know which booths have prepared efficiently and drink. They are the booth that is engaging with customers. They are the booth that is participating in active conversations and visuals to bring attendees into the conversation. You see here an example of a company who followed a basic, yet effective trade show checklist.
Let’s take a look at a simple, chronological checklist to help you plan your booth and other logistics.