You’re planning on hosting an event, either at your home or another location. You’ve called the catering company to discuss the main meal options. Have you considered hiring an espresso catering service to be a part of your event? If no, consider some of the reasons it may be beneficial to hire an espresso and coffee catering company for your party.
Don’t act too surprised when we tell you this tidbit of information. Spring will be here in 33 days. If you are like us, while it has been a mild winter, we are certainly looking forward to the sunshine and greenery coming back to Mother Nature. The process of planning a spring event shouldn’t wait for good weather. We believe it is time to put some spring in that step!
We’ve put together a brief slideshow to educate new visitors and clients the types of services we can offer. Enjoy!
Valentine’s Day is around the corner, and the chocolate lover in us has been awakened. Since our inner espresso lover is always present, in the spirit of February 14th – we celebrate the union between chocolate and espresso. Who knows, maybe you’ll try out one of these recipes for your very own Valentine’s Day gathering (or romantic home-cooked dinner).
In this second part of our trade show enhancement series, we continue to look at things being done in today’s trade show world to attract customers. Tradeshows are typically all about the hustle and bustle, and if you blend into the surroundings, the chances of your brand connecting with attendees are less. So, aside from team organization and digitizing visuals – what else brings people to your booth?
In this two-part series, we explore how the setup of a trade show booth and area can affect how long and how many people come into your booth. Many times, a small promotional item is on the list of must-grabs for Mom and Dad to bring home for the kids upon the return home. However, while they are in the presence of your booth, there is an opportunity to spark their interest with your product or service and hopefully, build a robust and fruitful working relationship from meeting at the show. It is time to capitalize on trade show opportunities coming up!
Attending a trade show is a great way to highlight your products or services to an audience who you already know is interested in learning what a company has to offer. While individuals are walking up and down the aisles perusing various vendors and companies, what will make them stop and spend time at your booth? Companies have used incentives, giveaways, and other methods in order to attract trade show traffic, but while pens, chargers, and other small items will eventually run out, break, or be lost – maybe it is time to consider focusing less on branded swag, and more on the actual experience someone will have at a booth. The experience and its lasting memory will go on much longer than the ink in a cheap branded pen ordered for a trade show. Focusing on the customer experience is a way to set yourself apart from the competition while placing your brand front and center for customer top-of-mind.
As an exhibitor, you have made a substantial investment in time, effort, and money to participate in the trade show. When you add up the cost of salaries, exhibit space, maintaining the display, travel, food, lodging and entertainment – it is important to capitalize on resources in order to connect with your trade show audience as much as possible.
Create A Brand Experience
Most people expect a similar scenario when attending a trade show. Walk past a booth, if it catches the eye, pause to look around, be approached by a brand rep, talk a little about products and services, grab some booth swag and move on. Now multiply this by dozens, as an attendee walks up and down the show floor for one or more days. Monotonous, no?
Imagine offering the weary trade show traveler with a hot, delicious cup of espresso. Not only will the gesture go beyond the typical “Hello, Welcome to our Booth…” – it will bring the individual into your booth and open up the opportunity for casual conversation. It is then you can show the customer other elements (visuals, videos, demos or products, etc) that are in your booth and hopefully create a business link for both parties. Remember: trade show attendees will be more inclined to remember the experience they had at the booth rather than a quick conversation accompanied with a branded pen or cell phone holder.
Trade shows are about face-to-face interaction and networking. It is enticing to a passerby to see other attendees and colleagues engaged in conversation in a booth. Now consider this: is it not uncommon to see conversations bloom in a coffee shop as well? Why not marry both concepts in order to achieve similar results and optimal traffic? A big goal of a trade show is to converse and cultivate an on-going discussion with existing and prospective customers, as well as industry experts. If offering a coffee break to your audience helps them pause for five minutes, it gives you the opportunity to create a laid back atmosphere that will attract others to participate in the conversation. The best part? They’ll be holding a cup in their hand with your brand logo as they find themselves enjoying their beverage and a moment of relaxation during their trade show journies.
Be The Port in the Storm for Trade Show Traffic
Something to consider in addition to adding an espresso service to your trade show list is bringing in a couple of charger ports for individuals to refresh their smartphones or tablets. Wi-fi at trade shows is often times spotty and unreliable, which drains someone’s batteries quite quickly. Having a high top table with a power strip and charger options will provide an added service to your booth, and also gives trade show traffic another incentive to stop and sip more slowly, increasing the chances at meaningful business conversation.
Learn more about Trade Show Espresso Bars from Cupa Cabana.
Hot cocoa. It is just hot chocolate milk, right? Oh no. You are very mistaken. The art of the perfect cup of hot cocoa is cultivated through careful planning and fresh ingredients. All are affordable, attainable, and we are going to give you a few tips to try when you’re on the quest for that perfect mug of steaming, creamy, decadent cocoa.
Everyone talks about a “new year, new you.” Well, we agree! January 1st allows people to feel as though they have a clean slate. It is a time to talk about goals for the coming months. It is a time to work on inner being and outward appearance. So we’re doing just that!
How do you entice guests of all ages? A fun and festive hot cocoa bar is a sure-fire way to please the kids, the grandparents, and everyone in between. While it is important to keep safety in mind, having a dedicated area at a holiday party that allows guests to spruce up their dessert in a cup is a perfect idea. Want some ideas for what to include in your hot cocoa bar? Read more for some inspiration!