As coffee lovers, we have definite opinions about our favorite coffee and, specifically, whether we prefer light roast or dark roast.

But do we know WHY we side with one variety over another? Let’s meet the two competitors and learn how their differences translate into distinct flavor experiences in your morning cup.

Light Roast

Oh, light roast; you are full of contradictions. Your mild, fruity flavor appeals to many a java drinker. But it’s this very quality that makes you a less-than-ideal pairing with a bold dessert. You’re at your best when you’re the star. Menus may call you “New England roast” or “cinnamon roast,” but we know it’s you.

Since you endure less heat in the roasting process than your dark counterparts, more of your pure coffee bean flavor shines through in every cup. Less heat also means that your beans contain more moisture, which makes them denser and results in a higher dose of caffeine. This disparity only applies when your coffee grounds are measured by scoop versus by weight, though; when compared by weight, their caffeine level is almost the same.

Despite your delicately-flavored nature, you’re more acidic, which can cause stomach issues for some. Your split personality doesn’t seem to deter your true fans from loving you, though. There’s no denying the appeal of your mellow, bright taste.

Dark Roast

You sound tough, dark roast.  But in fact, you’re lower in caffeine than light roast beans. (Again, this applies when measuring by the scoop versus by weight.) The lengthy exposure to heat means your beans are drier, less dense, and pack less of a caffeinated punch. 

Your bold flavor is favored by those who enjoy notes of nuttiness or caramel in their java. You may taste bitter to some, but those aren’t your people, anyway.

That depth of flavor means that you can hold your own when sharing the spotlight with rich desserts. We’re looking at you, 12-layer chocolate cake. What a lovely couple you make.

You sometimes go by the stage names “French roast” or “Italian roast,” but we know your complexity transcends geographic labels.

Wherever your loyalty lies, it’s clear that both roasts have a lot to offer their devoted fans. At least now you’ll be able to explain WHY you love your winning roast.

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